Thursday, June 23, 2011
Medecins Sans Frontier Campaign - Starved for Attention
Child protection within the international community means, at times, linking up with the work of major organizations that have a strong track record of success. MSF is one such organization. They have a campaign underway right now - Starved for Attention.
195 Million Stories of Malnutrition
It’s Time to Rewrite the Story
Doctors Without Borders/Médecins Sans Frontières (MSF) and VII Photo present “Starved for Attention,” a multimedia campaign exposing the neglected and largely invisible crisis of childhood malnutrition.
“Starved for Attention” aims to rewrite the story of malnutrition through a series of multimedia documentaries that seamlessly blend photography and video from some of the most accomplished and award-winning photojournalists working today.
VII photojournalists Marcus Bleasdale, Jessica Dimmock, Ron Haviv, Antonin Kratochvil, Franco Pagetti, Stephanie Sinclair, and John Stanmeyer traveled to malnutrition “hotspots” around the world—from war zones to emerging economies—to shed light on the underlying causes of the malnutrition crisis and innovative approaches to combat this condition.
“Starved for Attention” captures frontline stories of malnutrition from Bangladesh, Burkina Faso, Democratic Republic of Congo, Djibouti, India, Mexico, and the United States.
An estimated 195 million children worldwide suffer from the effects of malnutrition, with 90 percent living in sub-Saharan Africa and South Asia. In fact, malnutrition contributes to at least one-third of the eight million annual deaths of children under five years of age.
Many families simply cannot afford to provide nutritious food—particularly animal source foods such as milk, meat, and eggs—that their young children need to grow and thrive. Instead, they struggle to survive—far from the media spotlight—on a diet of little more than cereal porridges of maize or rice, amounting to the equivalent of bread and water.
By signing the “Starved for Attention” online petition, you can be part of the campaign to rewrite the story of malnutrition and demand that the 195 million malnourished children get the attention they need and deserve to escape the deadly cycle of malnutrition.
You can sign the petition at